Pumpjack Dataworks

Organize, value, and trade your fan data with Pumpjack.

All delivered through our platform, Fanbank™

organize

Unify your data to maximize its organizational value.

Bring together every available data source and provide actionable insights to improve fan acquisition and growth, data valuation, and new revenue opportunities.

Using Fanbank, you can understand your fanbase and identify what you need to know about them to increase their value.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Audience overviews See your entire fanbase, and discover fan segments that matter most to you.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Fan activity Capture every interaction that your fans make with you—digitally and physically—and understand their value.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

Federated views Get a global view of your league or federation's entire fanbase, and easily compare audiences across your members.

value

What is your data worth?

Fanbank™ identifies the value of your data in 3 distinct ways.

1
Transactional Value
Fanbank™ calculates and reports to you the lifetime value of every fan in your database.
2
Commercial Value
Fanbank™ crystallizes the commercial value of your fan database and lets you easily share with your partners and sponsors.
3
Profile Value
Fanbank™ analyzes each data point to establish the balance sheet asset value of your fanbase.

Trade

Welcome to the first ever marketplace for sports and entertainment fan data.

Pumpjack enables access to data for commercial partners, which generates new revenue opportunities at scale between rights holders and fans.

Interested in Fanbank?

We power some of the leading brands in sport.

From young leagues to the biggest names in sport, Pumpjack improves asset value, rights value, and revenue for all types of rights holders.

Interested in Fanbank?